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Founded in 2003, Babilou is France’s leading network of corporate- and city-run day care centers. The group employs 3,000 staff.

Operating in a highly regulated sector where there is a notable shortage of state-qualified personnel, Babilou creates 650 jobs each year. Certain profiles, such as child care workers, are extremely sought after.

As a private childcare operator, Babilou must also compete with town-run equivalents who can offer their employees both civil servant status and career plans. It is therefore necessary for the group to use their working conditions and offer of growth prospects to stand out.

Having noted an increasing number of childcare professionals joining Viadeo, the Babilou group has turned to social networks as a key sourcing tool.

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